Excel works great as well

 

I've seen to many rushed towns. If you want to make your town special and different, plan ahead and don't rush. Always present any photography of your town very professionally & attractivly. Alongside this, make your town "Eye Candy", something that is very attractive and pleasant to be apart of.

Maybe include something others town/many others don't have. You could even make fun activities that players might do in their spare time.

Heres some ideas: Amusement rides, parkour course, town auction house for townside auctions (Suggested for active towns), fastfood outlet/store, parks or views that are from a high point, flowing environment (Not a flat town, they look like wastelands).

If your aiming for an attractive farming town, maybe have a windmill on a hill with wheat fields flowing down the hill.

All the best mate!