Since not all of our players are North American players and go off of, as jassimq's link shows, GMT, I just wanted to make sure the conversions were done properly. Since I am not bidding, it really doesn't affect me, just trying to help. Eastern Standard Time (EST) = GMT-5 Eastern Daylight Time (EDT) = GMT-4 (I'm in a timezone that doesn't switch times, so telling me EST is noticable to me, compared to telling me EDT).
Another question relating to time, is it ending on august 25th a typo? Because august 10th-25th is actually 15 days, not two weeks like stated.