For me I started getting addicted when I earned my first $1000 and then gained more and more then I got resident and a plot
Getting your first dollar, then your first $10, then $100, then $1000 (at this point you get your first house), then $10000 (now you want to get resident), then after getting resident you want to experiment with your new freedoms, and it carries on until you are the highest non-staff rank.
I am. I am working on a fresh idea right now. But when I first started ECC, we were encouraged and rich from manual farming, not creative business, which I didn't like to see.